I grew up watching my mother arrange a room before anyone came home. The instinct to notice is older than the camera I carry.
I hold a BA in Communication from the Max Stern Yezreel Valley College, with a concentration in journalism, advertising, and public relations. That foundation — less about craft, more about audience — shapes every image I make today.
Over nearly a decade, I've managed visual departments for the hospitality industry, directed creative teams, and shot for hotels, guesthouses, and brands across Israel and beyond. I am Google Street View certified, meaning my 360° tours publish directly to Google Maps. I work fluently in the full Adobe Creative Suite.
I'm based in northern Israel and I work with clients across the country and internationally. Project scales range from a single Airbnb refresh to full hotel re-shoots with video, tour, and still imagery delivered under one assignment.